BUSINESS ACTIVITY
Retail channel
sale of products (many of which imported) in its stores,
aimed at the end customer;
Wholesale channel
product distribution directed to the professional customer, through a team of accounts that assist customers in the field (most relevant Timorese companies in retail sales, wholesale sales and HORECA);
Brand representation and agency
advertisement along with management of brands, through advertising, events and sponsorships.
The PÁTEO insignia enjoys great prestige and local recognition. It is well known for the quality of its brands and products from all over the world as well as for the excellence of service provided, oriented towards satisfaction of customer needs.
CENTRAL ensures distribution of superior quality products throughout the Timorese territory. The company is responsible for the Portuguese products being highly represented nowadays in hotels, restaurants and cafés. To support its professional clients, it offers training with seminars and practical sessions about its products, their presentation and serving, also food pairing.
CENTRAL promotes the brands it represents in the following ways:
– Organizing specific events, such as concerts, DJ sets and promotional parties.
– Providing facilities and supporting events organized by its clients and partners, both local and international, such as multilateral agencies, embassies, NGOs, ministries and other public bodies, as well as private companies.
– Disseminating and building brand awareness through advertising in mainstream and social media.
The goal of brand activations is not only to guarantee results immediately, but also in the long term.
Introducing and adding value to the main Portuguese products in Timor-Leste has always been part of CENTRAL’s strategy. We represent more than 250 suppliers and more than 6,500 goods. Over time importation has expanded to include many different countries of origin such as Indonesia, New Zealand, Chile, Argentina, France, Singapore, Italy, Spain, Australia, among others.
CENTRAL is proud of the long-lasting relationships it has established with its partners and the continuing trust of its exclusive partnerships.
Based on strict quality criteria CENTRAL has established partnerships with local farmers, craftsmen and small firms which allow their products to reach other target markets, contributing in that way to the dynamics of the national economy.
Local products are privileged with prominent displays in store, in addition to the shelf space in the respective sections.